Keith Nicolson photo

Keith Nicholson

  • Bosch Sensortec GmbH
  • Global Head of Application Engineering Department
  • Biography

Keith Nicholson has been with Bosch Sensortec since 2012 and was initially responsible for companies’ smart sensor strategy and leading the product management team. Currently based in Shanghai as global head of the application engineering department.

Keith has nearly 20 years’ experience in the semiconductor industry, working for various ASIC and MCU suppliers. Prior to joining Bosch Sensortec, Keith was Product Manager for Automotive MCUs at Atmel Automotive. During his 6 years at Atmel Automotive, he was responsible for defining the automotive microcontroller strategy and launched a number of new MCU products into the market.

Nicholson received a BEng in Computer Science and Electronics from The University of Edinburgh, Edinburgh, UK and a MBA from the Vlerick Management School, Leuven, Belgium. Although born in Scotland, Keith has spent more than half of his life living in other countries including Austria, Belgium, Germany and China.

  • Presentation
Sensing the Metaverse

Through AR/VR technology, Metaverse will develop to bring great changes to social life. Closely related to it, whether it is the IoT information transmission or AI self-learning technology…are inseparable from the support of sensing technology. Sensors, like smart organs, are able to collect and analyze various data such as smell, sounds, tactile impression and motion trajectory etc., so as to bring a more holographic and original experience to Metaverse. Through the keynote presentation, Bosch Sensortec will share:

  • The status of MEMS sensors and solutions;
  • How sensing technology enables the Metaverse;
  • Outlook for sensing the Metaverse

Bosch logo
  • Company Profile

Bosch Sensortec GmbH

Bosch Sensortec GmbH, a fully owned subsidiary of Robert Bosch GmbH, develops and markets a wide portfolio of microelectromechanical systems (MEMS) sensors and solutions tailored for smartphones, tablets, wearable devices and IoT (Internet of Things) applications. The product portfolio includes 3-axis acceleration, gyroscope and geomagnetic sensors, integrated 6- and 9-axis sensors, environmental sensors, optical microsystems and a comprehensive software portfolio. Since its foundation in 2005, Bosch Sensortec has emerged as the MEMS technology leader in the markets it addresses. Bosch has been both a pioneer and a global market leader in the MEMS sensor segment since 1995 and has, to date, sold more than 15 billion MEMS sensors.


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