MWS EU 2021 Speaker
Corrado Rocca
During his career, Corrado held several managerial roles in telco, media, IoT, communications and automotive industries, mainly in technical, product and business areas.
He is currently heading in Pirelli Tyre the R&D department developing tyre connectivity solutions, for OE and aftermarket applications. He is leading for Pirelli several international standardization initiatives in the field of future mobility.
The Role of Sensorized Tyres in Future Mobility
Pirelli has been pioneering since several years innovative solutions for tyre-mounted sensors which communicate with the vehicle and enable a series of advanced functions, and now they have been integrated in a series car.
Tyre mounted sensors are best positioned to effectively monitor tyre-ground interactions generating data that are processed by sophisticated algorithms to derive valuable features for modern vehicles.
ADAS or Autonomous Driving functions can benefit of these additional information complementing other vehicle technologies.
The presentation will describe the technical challenges, the applications and Pirelli vision on the role of tyres in future mobility.
Pirelli Tyre
Established in 1872, Pirelli is the only pure consumer tyre company that includes car, motorbike, and bicycle tyres as well as associated services. With 19 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 31,600 employees and had a turnover in 2019 of about 5.3 billion euro.
Company products
Pirelli has a distinct positioning in high value tyres, characterised by an advanced technology with more than 3,600 patents obtained in order to achieve the highest levels of performance, safety and containment of environmental impact. The company has always been strongly committed to research and development, in which it invested 6% of revenue from high-value products in 2020. Involved in motorsport since 1907, Pirelli has been the exclusive official tyre partner of the Formula 1™ World Championship since 2011 until 2024 and has been the Official Single Supplier of WorldSBK since 2004. Since 2021, Pirelli has also been the exclusive supplier of the FIA World Rally Championship: a championship in which Pirelli has already developed some of its most advanced technologies, which have subsequently been transferred to road products.
Pirelli & C. SpA , Via Bicocca degli Arcimboldi , 3 – 20126 Milano Tel. +39 02 64421 – www.pirelli.com
Alex Gu
Coralie Gallis graduated as a PhD in Materials Sciences from Paris University and has an engineering degree in Physic-Chemistry. Coralie has worked for 20 years in the semiconductor field, holding various positions in different companies from software designer, Intelligent Specialist, Business Development and Strategic Partnerships. During her career, she developed the business for various domains such as BioMedical electronics, wearable electronics for healthcare, sport, wellness and Food industry. Since 2016, she is based in Silicon Valley, California and manages the Strategic Industrial Partnerships for the North American Market for CEAtech, a French technology research center.
Michelle M. Bourke received a B.Sc. degree in Optoelectronics and Laser Engineering from Heriot-Watt University, Edinburgh, Scotland, U.K., in 1993. Subsequently she joined the Defence Evaluation and Research Agency (DERA), where she worked on advanced processing methods for GaAs/AlGaAs optoelectronic devices. In 1997 Michelle moved to the semiconductor capital equipment industry as an etch process engineer. In 1999 she moved into Product Marketing where she has continued to develop her career. Today Michelle is with Lam Research Corporation as the Senior Strategic Marketing Director in the Customer Support Business Group.
Dr. Mary Ann Maher received her Ph.D. from Caltech in 1989 in the area of semiconductor device modeling. At Tanner Research she began the simulation and modeling group and launched Tanner’s T-Spice analog circuit simulator product. As Director of Advanced Products, she brought to market Tanner’s MEMS Pro microsystem and MCM Pro multi-chip module and packaging design tool. Moving to MEMSCAP, she became the company’s CTO and the General Manager and Executive Vice President of the Design Automation Business Unit. In 2004, she started SoftMEMS, LLC, the maker of the popular microsystems design tools – MEMS Pro and MEMS Xplorer, where she serves as CEO.
