MWS EU 2021 Speaker

Corrado Rocca

  • Pirelli Tyre
  • Head of R&D Cyber Division
  • Biography

During his career, Corrado held several managerial roles in telco, media, IoT, communications and automotive industries, mainly in technical, product and business areas.

He is currently heading in Pirelli Tyre the R&D department developing tyre connectivity solutions, for OE and aftermarket applications. He is leading for Pirelli several international standardization initiatives in the field of future mobility.

  • Presentation

The Role of Sensorized Tyres in Future Mobility

Pirelli has been pioneering since several years innovative solutions for tyre-mounted sensors which communicate with the vehicle and enable a series of advanced functions, and now they have been integrated in a series car.

Tyre mounted sensors are best positioned to effectively monitor tyre-ground interactions generating data that are processed by sophisticated algorithms to derive valuable features for modern vehicles.

ADAS or Autonomous Driving functions can benefit of these additional information complementing other vehicle technologies.

The presentation will describe the technical challenges, the applications and Pirelli vision on the role of tyres in future mobility.

Pirelli logo
  • Company Profile

Pirelli Tyre

Established in 1872, Pirelli is the only pure consumer tyre company that includes car, motorbike, and bicycle tyres as well as associated services. With 19 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 31,600 employees and had a turnover in 2019 of about 5.3 billion euro.

Company products

Pirelli has a distinct positioning in high value tyres, characterised by an advanced technology with more than 3,600 patents obtained in order to achieve the highest levels of performance, safety and containment of environmental impact. The company has always been strongly committed to research and development, in which it invested 6% of revenue from high-value products in 2020. Involved in motorsport since 1907, Pirelli has been the exclusive official tyre partner of the Formula 1™ World Championship since 2011 until 2024 and has been the Official Single Supplier of WorldSBK since 2004. Since 2021, Pirelli has also been the exclusive supplier of the FIA World Rally Championship: a championship in which Pirelli has already developed some of its most advanced technologies, which have subsequently been transferred to road products.

Pirelli & C. SpA , Via Bicocca degli Arcimboldi , 3 – 20126 Milano Tel. +39 02 64421 –

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